Finance, Sales and Business Development for Start-Ups

Thinking about founding a Start-up, or you just did it? This workshop will give you an overview about the features and set up needed to start a company and to run it successfully. Furthermore, we will discuss how the financing of a start-up can be structured and what financing method can be used. Finally we discuss about sales methods, whatis used for what customer universe and how to structure it. Together we identify the idealtypical company vs. real life problems every founder is faced with. The structure of the workshop will be as follows:

• Start-up ecosystem
• Setting up a company: -Ideal company set up: -Team structure
• Business Development
  • Business model
  • Processes and tasks
  • KPIs and how to measure them
  • Speed
  • Infrastructure
  • Resources
  • Employees
• Start-up Financing
  • Friends, Fools and Family (FFF)
  • Business Angels
  • Venture Capitalists
  • Banks
  • Structured Finance
• Sales
  • What is sales?
  • Who should do salesin a company
  • What customers to address
  • Sales Cycle
  • Measure sales success
  • Push vs Pull?